The first model called a Playmate of the Month was Margie Harrison, Miss January 1954, in the second issue of Playboy. Marilyn Monroe, who was featured in the first issue, was the only one to appear as "Sweetheart of the Month". This means there are now 4 Playmates annually rather than 12.Īccording to Playboy, there is no such thing as a former Playmate because "Once a Playmate, always a Playmate". Starting in 2021, Playboy has been digitally publishing quarterly Playmates rather than monthly. All 2020 Playmates were given yearbook superlatives rather than a PMOY title. Playboy also ended the Playmate of the Year title in 2020, instead awarding all 2019 Playmates the shared title of Playmates of the Year. The final Playmate of the Month was published digitally in December 2020. Until just prior to the death of Hugh Hefner, he personally selected each Playmate of the Month and every Playmate of the Year, taking into account an annual readers' poll. In addition, "casting calls" are held regularly in major US cities to offer opportunities for women to test for Playboy. Playboy encourages potential Playmates to send photos with " girl next door" appeal for consideration others may submit photos of Playmate candidates, and may be eligible for a finder's fee if their model is selected. In addition, Anniversary Playmates are usually chosen to celebrate a milestone year of the magazine.
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Every Playmate of the Month is awarded a prize of US$25,000 and each Playmate of the Year receives an additional prize of US$100,000 plus a car (specifically, a short-term lease of a car) and other discretionary gifts. At the end of the year, one of the 12 Playmates of the Month is named Playmate of the Year ( PMOY). The PMOM's pictorial includes nude photographs and a centerfold poster, along with a pictorial biography and the "Playmate Data Sheet", which lists her birthdate, measurements, turn-ons, and turn-offs. 2004 Playmate of the Year Carmella DeCesare (April 2006)Ī Playmate is a female model featured in the centerfold/gatefold of Playboy magazine as Playmate of the Month ( PMOM).